Your comment made me look a bit more closely at what I said. I agree with you, and it reminded me that contour plots can be misleading. And I was guilty of being misled. So... I would like to take back what I said about the directivity of the Blades vs. the ELX's and issue an apology. I'll explain where I got it wrong.
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The contour plot was the basis of my comment that the KEF's had more narrow directivity. But take a closer look at the legend on the right - the colour schemes are on different scales. On the left, the range is from 90dB to 40dB (i.e. 50dB scale). On the right, the range is 0dB to -30dB (i.e. 30dB scale). Because Erin configured his graph to display a more dramatic colour change, his contour plot makes the KEF's look narrower. My eyes automatically focused on the red part. I think most eyes would.
The lesson here is: unless the contour plots you are comparing are using the same colour scale, a quick glance will mislead you. I knew that, but I forgot it.
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We can get a better idea of the directivity by looking at the sound power DI (SPDI, orange line in both graphs).
The SPDI is the logarithm of the ratio of (on axis / sound power). "On axis" means that the mic was placed 1m from the speaker on axis and a single sweep was taken. "Sound power" is the total amount of sound radiated by the speaker in a spherical pattern taken from a few dozen mic positions and averaged.
The Early Reflections DI (ERDI, purple in both graphs) is the logarithm of the ration of (early reflections / sound power). "Early reflections" is the average of several measurements taken on a vertical and horizontal arc from the speaker.
In both cases, the difference between minimum and maximum tells you the directivity. We also want to see a smooth looking graph from minimum to maximum. The bigger the difference, the narrower the dispersion.
Here we can see that the SPDI of the ELX is about 13dB, whilst for the KEF it is 10dB. So the ELX has slightly more narrow dispersion than the KEF's. The ERDI is about the same, 7dB for both speakers.
Once again, I apologise. I should have looked more carefully. I keep saying that the measurements are objective, but interpretation is subjective and prone to mistakes. I will assume that both sets of measurements were taken correctly and not subject to silly errors in setup because that can happen, too.
You can align the scales by viewing the plots on spinorama.org. Below are the horizontal contours (normalized to on-axis) for both speakers. Throughout much of the treble (roughly a 5kHz range), the ELX towers are clearly wider. Whether that is a positive or not will depend on your room and personal preferences, of course. And to your point, when looking at the spinorama, the ERDI averages both vertical and horizontal reflections together. The ELX ribbons have a significantly smaller vertical window than the Blades, which contributes to the narrower overall dispersion calculated within the ERDI. Does this distinction matter? I think it does, largely because our ears are arrayed horizontally - hence when discussing perceived "spaciousness" in a stereo system, horizontal dispersion plays a larger role than vertical, IMO.