Musical instruments are based on resonance and convert mechanical energy directly into sound, with (I guess) very high efficiency. Loudspeakers generally try to avoid resonance altogether, or at least use it sparingly, and need to convert electricity into a magnetic field, which is then in turn converted into motion and sound. So the human power input is maybe a watt or two for instruments, but speakers have to produce the same sound with no efficiency advantages to speak of, compared to instruments.But if you consider things like a trombone is often quoted as 110dB and a traditional pipe organ with 16 Hz pipes is powered by the organist's feet, it seems like it should be possible to produce a high fidelity music system that can accurately reproduce such natural instruments without a 10,000 WRMS amplifier and 36 inch drivers.
The distinction between properly designed "home theater" and "music" subwoofers is mostly imaginary. Subs are much simpler than normal loudspeakers because diffraction and dispersion are basically a non-issue. All you really need to look for are the frequency response, CSD, distortion and max SPL / compression plots and you've got the whole story.I just wish they would make something more along the lines of the KEF KF92 which is clearly oriented more toward high fidelity music than shaking the neighbor's paintings off the walls while watching End of Tomorrow.
IMO "home theater" subs have a reputation derived from nasty 90s-2000s HTIB stuff that was mostly an 80hz resonator with no power to speak of outside that. So you end up with the stereotype that "home theater" subs are for movies and just make booming noises, and "music" subs are different in some way. But the truth is, there's no real distinction as long as you've got something decent on your hands.
I would check out @sweetchaos 's subwoofer comparison chart rather than chasing manufacturer measurements. https://www.audiosciencereview.com/forum/index.php?threads/subwoofer-comparison.20494/ - there's a lot to go on. I also think Erin's Audio Corner has measured a fair number of subs.
From those, there ought to be a few viable options.
As for the "Harvard MBA" factor... really no degree is necessary. Just interact with a few of your customers, observe that your competitors are lying, and realize that shooting yourself in the foot is counterproductive. I used to work for a speaker company, and even though our speaker outperformend nearly everything in our price range, publishing detailed measurements would have done us about as much good with mainstream consumers as publishing circuit diagrams labeled in ancient greek.
Even our most ardent supporters sometimes bought into snake oil and didn't really understand measurements. It's just a less common skillset than you'd think reading a site like ASR.