When aplying EQ based on a measurement done on an (industry standard or not) fixture one should realize that that EQ is really only valid for that particular headphone (or an average of measurements/headphones) referenced to that fixture and a target applied to those measurements.
It can still give improvements as measurement fixtures do react similar-ish to actual ears and even though there are circumstances (seal, aging, production spread, (silent) revisions, altered pads and whatnot) the 'improvements' one gets are still somewhat in the ballpark of the EQ that is needed on ones head.
It is THE reason why headphones EQ'ed to a 'target' sound similar-ish in tonal balance but never the same.
It is important to realize that EQ, regardless how 'accurate' it is can bring improvements but is not perfect and that what one ends up with is very likely not what one thinks they have (perfect correction because a measurement says it is).