Exactly, and the location of the speaker and listener in that room (with relative to the wavelength of low frequencies not a lot of wiggle room in 10'x10' room). But what might be misleading: since our hearing is less sensitive in the low end at low volumes (Fletcher Munson) you will perceive less boom at low volumes, and at high volumes perception of resonances might be reinforced by furniture, doors, windows, floor boards and other stuff starting to resonate.
Note that the lows in rooms that small are also heavilly influenced by direct reflections (unless you wear your speakers like headphones).
Booming bass goes up to about 100Hz. In pop and rock it's very often the area around 80Hz, what we refer to as bass, that drives the low end of a song. (40Hz is sub bass). So this is not a large speakers problem only.