If you look under the reviews, there are pics. It looks to use the same Neutrik style clones used on many other cheap cables. GLS audio appears to have the same ones.
As for the Cable Matters jacks, they look identical to the LyxPro quad cables I have, except for the strain relief cap. Not to say they aren't adequate for 99% of people, but the fit of genuine connectors is worth the $3 a piece that they cost, IMO. One thing to consider with cheap cables apart from the jacks, is how microphonic it is. Not so much an issue for line level interconnects that don't move, but for mics it can cause issues. The GLS cable that I use to make custom interconnects with, will definitely make noise if you flick it while it's connected to a mic. Some are even worse, where just moving the cable will introduce noise.
Also i'm surprised that the CM cable has pin 1 tied to the chassis. That's typically only done for cables that you daisy chain, as it can induce ground loop noise if it's used by itself.