.....Everybody was happy that day.
The customer for the obvious sonic improvement, the demonstration he got as well as the free delivery and installation.
I am, for the generous tip he handed me for services provided, and above all the pleasure of experimenting on unsuspecting people with excellent hearing in the comfort of their own home and familiar with the system. Of course he still doesn’t know and will gladly tell everyone about the noteworthy improvements he clearly heard when swapping cables.
My boss is happy for making the sale so he can smoke another Cuban cigar.
I have to add that returning cables was standard policy when buying a cable and there was a big sign in the shop stating cables could be returned when no improvements were heard.
In the 7 years I worked there not a single customer EVER returned a cable. And there were some pretty expensive ones amongst them. So either everyone hears it or they don’t but do not want to be laughed at behind their back or they just figure a 'better' cable can’t hurt and as they already paid for it keep using it 'knowing' it is good.
The importer and manufacturer of the cable are also thankful because of the big profit margin.