Well, not so much bait as good natured ribbing.
@19lexicon78 , you started a thread that states you like this speaker cable. Ok. Since you are relatively new here, and possibly a non-native english speaker (?), I will explain the reasoning behind my teasing your post.
I would suggest to you that much of what you like about that cable is what your subconscious is telling you, and is NOT based on the sound that is reaching your ears. You have a positive correlation with this cable, based on its advertising, its appearance and its price. Surely, to look like it does, and cost as much as it does, it must be better, right? Well, maybe - but likely not.
Through extensive testing and application of the scientific method, it has been discovered that much (not all, but most) of the equipment that is considered "high end"- such as very pricey speaker cable - is no better, in fact even worse, than much less expensive products.
Speaker cable is a great example. It carries an electrical signal. This is a pretty basic electrical function. If the cable is competently built and of sufficient gauge for it's purpose, it will be indistinguishable from others.
The science of psychoacoustics tells us our brain can "trick" us into believing we are hearing differences that are not there. Even accepting this is true does not stop the belief that you are hearing differences.
So how can we tell if we are dealing with real or imagined differences? A (preferably double) blind test. If you were to have someone else change out the cables without you knowing, could you tell the difference? A switchbox setup for immediate switching would be ideal as auditory memory is very short. If you could identify a difference (much less a preference) for a statistically significant number of guesses (say you guess right on which cable you are listening to 9 out of 10 times), then you have proven there is likely an auditory difference between the cables. If not, then you have proven that your preference is imagined.
Unfortunately, these types of blind tests can be difficult to setup and are time consuming, so most people don't bother to conduct them. Those tests that have been run have shown that psychoacoustics is very real and very powerful.
Although it can be humbling to learn this, it can also save you a lot of money! You can put your money into equipment that really does make a difference, instead of someone's really successful marketing and branding campaign.
Note that visual appeal and brand pride are real and can have real value to you - just be aware of what you are paying for. There is much more information on this here at ASR.
Welcome to ASR and I hope you stick around and learn things that are valuable to you.
Cheers,
Dkinric