This comment would be more appropriate in other subjective forums.I am not sure that lossless will make people drop Spotify. Their interface and predictions are good and the envy of the Music Streaming Industry.
I am somewhat surprised by my stance toward lossless: I no longer care about it. Now I have lost all of my previously diminished audiophiles creds
And ... I am not alone. I would dare advance that less than 5% Apple Music subscribers care one bit about lossless.
In my case and all of my close entourage, we are all migrating from spotify to apple music because of the 24/48 for the same price (in my specific case, I also finally have an alternative to tidal, so I just cancelled their subscription too).
In general, I agree that people who do not have high performing equipments (good dedicated dac + good dedicated amp (if needed) + very resolving headphones (which pro max are not) will probably not notice a difference. But that doesn't mean they won't care.
Shifting the entire mass consumer focused music industry towards 24/48 will push audio manufacurers to up their game too, so will probably see in the next 5 years a dramatic decrease in the price of hifi equipments because of that.
And let's not invent numbers (5%) to make an impact shall we.
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