Apple audio research lab tour

[EERecordist]

Apple is building up to releasing hearing test and hearing aid FDA-approved hardware/software. They are launching their public relations campaign. You can skip it if you don't like marketing.

So they brought a reporter into some advanced testing rooms.

 

[Old_School_Brad]

Like most things Apple, when they commit to something, they do it seriously and with high standards.

I have no complaints about the quality of their products -none at all. I own around ten different Apple devices, including iPhones, iPads, AirPods, and a Watch.

It's entirely possible to appreciate and value what Apple creates while still believing that their overall business practices are questionable.

 

[Tom C]

I will complain endlessly about the shortcomings of the user experience with Apple hardware and Apple software. I will therefore spare you my diatribe.
This video is an excellent example of main stream media acting as shill for deep pockets. I guess I really don’t like marketing, at least when it is presented as “news.”

 

[BJL]

I found this video interesting, I didn't find to be a marketing ploy, it was informative about Apple's design facility. I would have liked something longer and more in-depth, but this was worthwhile. Thank you for sharing it.

 

[Petrushka]

I will complain endlessly about the shortcomings of the user experience with Apple hardware and Apple software. I will therefore spare you my diatribe.
This video is an excellent example of main stream media acting as shill for deep pockets. I guess I really don’t like marketing, at least when it is presented as “news.”

I worry more when news is presented as not marketing.

 

[tmtomh]

That's a whole lot of Genees!

 

[Old_School_Brad]

I don’t care whether the video was meant as an ad or news; I found it interesting to get a behind-the-scenes look.

 

[EERecordist]

More Apple press release:

How Apple developed the world’s first end-to-end hearing health experience

Here’s a look inside the Audio Lab, the hub for Apple’s groundbreaking new hearing health features on AirPods Pro 2, available today.

www.apple.com

2018 article on the lab:

Inside Apple’s HomePod Audio Lab

www.loopinsight.com

Maybe, someday, the ultra luxury home will have an anechoic room? Or, my formative listening years, a Hidley room?

 

[johny_2000]

That's a whole lot of Genees!

Yeah, the whole sphere is populated with a bunch of Genelec monitors!

Another confirmation of their high accuracy and good frequency response, which is suitable for scientific research.