There's a significant problem with this theory because Kef absolutely does not voice most of their speakers this way. If you look at the Reference or R series or LS50, they are mostly brighter than the LS60 or Blades.
I don't think this is a mistake, Kef is too competent to have done this by accident. But I don't really buy that they've just decided this voicing is better for all speakers all of a sudden.
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First of all this is an interesting discussion, thank you for participating. As you said it's hardly an accident, so there could be design goals and or / target audience considerations involved here. The LS50 Meta will likely be used in far smaller rooms for instance. And I suspect they also do listen to the speakers.
I'm also not sure if it's true that LS60 and Blade 2 are suddenly deviating from all the other Kef speakers. An example of another larger Kef speaker is the R11. I'd say that's quite similar to the voicing of the Blade 2 (this is 0-15-30). They both have around 2dB lift in the midbass area compared to the mid/upper mid range, similar to what we do.
Also as mentioned earlier (hopefully in this thread but at least elsewhere), it's difficult to understand exactly how speakers will sound in-room based on the graphs alone.
It would be extremely interesting to hear
@jackocleebrown chip in on this discussion.
Both on the voicing of the Blade 2 vs LS50 specifically, and in general on "deviation" from perfectly flat anehoic.