It's seems quite different than the 1238A concept.
The ATC doesn't have a waveguide, so I suspect wide dispersion, which is more prone to excite a room.
Furthermore, the acoustic axis is relatively high, which is also an indication the speaker is meant to fill the room with music, rather than focusing on a relatively narrow sweet spot.
ATCs are designed for wide dispersion. Their official specs like ±80°. They indeed allow several people enjoy the sound. Unlike many other brands acoustic axis is at midrange driver or just below it, thus when these are standing on the floor - it will be close to the ear level of a sitting person.