PS Audio DirectStream DAC mk2 hilarious ad copy

[Billy Budapest]

PS Audio is launching its “DirectStream” (whatever that means) DAC mk2 and the ad copy on the product page is hilarious:

DirectStream DAC MK2

For the past 8 years, the PerfectWave DirectStream DAC has been recognized throughout the world as a reference standard. We are proud to introduce its successor, the PerfectWave DirectStream DAC MK2.

www.psaudio.com

“Unlike the vast majority of high-end DACs based on off-the-shelf IC technology, DirectStream MK2 is handwritten, discrete, galvanically isolated, perfection-based conversion that uncovers all the missing information hiding in your digital audio media.”

Uncovering “missing information?” If it is adding data that was heretofore “missing,” that’s called distortion!

“DirectStream MK2 converts every one of its galvanically isolated input signals, both PCM and DSD, to a high sample rate 50 bit version which is further converted to pure DSD for its final conversion to pure analog.”

So we have multiple conversions going on? PCM or DSD converted to 50-bit PCM (they are probably calling this “DXD”), then converted to DSD, and then converted to analog? So is that a “direct stream” or is it . . . indirect?

 

[ahofer]

PS Audio is launching its “DirectStream” (whatever that means) DAC mk2 and the ad copy on the product page is hilarious:

DirectStream DAC MK2

For the past 8 years, the PerfectWave DirectStream DAC has been recognized throughout the world as a reference standard. We are proud to introduce its successor, the PerfectWave DirectStream DAC MK2.

www.psaudio.com

“Unlike the vast majority of high-end DACs based on off-the-shelf IC technology, DirectStream MK2 is handwritten, discrete, galvanically isolated, perfection-based conversion that uncovers all the missing information hiding in your digital audio media.”

Uncovering “missing information?” If it is adding data that was heretofore “missing,” that’s called distortion!

“DirectStream MK2 converts every one of its galvanically isolated input signals, both PCM and DSD, to a high sample rate 50 bit version which is further converted to pure DSD for its final conversion to pure analog.”

So we have multiple conversions going on? PCM or DSD converted to 50-bit PCM (they are probably calling this “DXD”), then converted to DSD, and then converted to analog? So is that a “direct stream” or is it . . . indirect?

Not just analog. *Pure* analog.

 

[Open Mind Audio]

It's a direct stream, alright -- of bullshit!

 

[fpitas]

Holy crap, $8k

 

[voodooless]

DirectStream MK2 is handwritten

I wonder what that is all about?

 

[blueone]

You guys are generating so much traffic for their website that it isn't responding. They must be using PS Audio servers.

 

[ahofer]

You guys are generating so much traffic for their website that it isn't responding. They must be using PS Audio servers.

Only the *pure* traffic gets through.

Incidentally "it generated so much excitement the servers went down with all the traffic" will be the talking point.

 

[Billy Budapest]

I wonder what that is all about?

I think they mean hand coded; i.e., they are using a FPGA with their own D/A conversion coding rather than an off-the-shelf DAC chip.

 

[ahofer]

I think they mean hand coded; i.e., they are using a FPGA with their own D/A conversion coding rather than an off-the-shelf DAC chip.

Yes, it is artisanal digital to analog conversion. Bespoke for only those with the finest systems and most refined tastes.

 

[Doodski]

You guys are generating so much traffic for their website that it isn't responding. They must be using PS Audio servers.

Yes, I've been attempting to get in for awhile.... garOwwwwLZzzzz...

 

[Gary_G]

Yes, it is artisanal digital to analog conversion. Bespoke for only those with the finest systems and most refined tastes.

Artisanal audio...... That is perfect! Bit perfect.

 

[Doodski]

"Use of twin FPGAs rather than an off-the-shelf DAC chip provides immense processing power, resulting in a complete lack of digital glare, and allows the owner to download our free operating system updates as they are released. With every free upgrade to the operating system, new levels of resolution and audio magic will enrich and make new this remarkable D to A converter."
In perpetuity upgrades and veils lifted regularly too.

 

[fpitas]

I hate digital glare. For several minutes afterwards I can hardly see.

 

[Doodski]

clean, pure musical magic flows from the DirectStream MK2 directly to your preamplifier or power amplifier.

O JoY!

 

[Billy Budapest]

"With every free upgrade to the operating system, new levels of . . . magic will enrich and make new this remarkable D to A converter."

That’s the problem with this type of audiophile—they believe in magic instead of science.

 

[Jimbob54]

I wonder what that is all about?

McClown's hand will get tired.

 

[voodooless]

You guys are generating so much traffic for their website that it isn't responding. They must be using PS Audio servers.

No, I think their website hand written as well… every time a request comes in, some poor schmuck from a 3rd world country has to write the content of the site on a piece of paper. Then they have an FPGA powered camera that converts the handwriting to ASCII and serve it to the unsuspecting visitors.

 

[Curvature]

The "Digital Processing S/N ration" [sic] specs are "Upsampling > 210dB, volume control and Sigma Delta Modulator: > 330dB".

Wow.

 

[egellings]

That's lotsa dB's!

 

[AdamG]

They lost me at:

“handwritten, discrete, galvanically isolated, perfection-based conversion that uncovers all the missing information hiding in your digital audio media.