Looks like they were inspired by Tekton.
I said the same thing, basically, in the intro thread somebody started for these new MA Speakers. Very Tekton-ish.
If you checkout Eric's design philosophy and his tweeter array, his premise is that the center Tweet is the real Tweet with the surrounding 6 Tweets acting as a Midrange Array. This comes with many possible issues, needless to say, such as low- XO frequencies for the Tweeters in the Midrange Array and Phase issues (also for designs with multiple Arrays, there has got to be some cancellation effects as there are two "real" tweeters separated by 1').
IIRC, somebody has seen the wiring of one of these arrays and commented that some of the surrounding Tweets are wired out of phase to the others... but without good measurements it is hard to guess the efficacy. People seem to love them, however, so who is to tell?
Regardless, he postulates that the lightness of the Moving Mass creates a more realistic reproduction of sound arguing that the moving mass of a Viola String or Drum Head is more closely matched by a low-mass Driver.
I'm certain that the engineers at MA have put together a much more thoroughly tested design which can stand up to greater scrutiny (I know, optimistic, but reasonable to expect).
It would be awesome to see one of those new MAs in the wild getting a third-party test.