Here is the problem for manufacturers of high end (especially boutique high end) audio kit - and the industry of reviewers and magazines that support them.
In the early days of HIFI, the technology was not good enough to give perfect fidelity. In the quest for "HIFI" we had to pay more to get closer to that unattainable goal.
We are now living in a golden age of audio reproduction where the electronic technology has advanced, to the point where it is better than we need, to recreate effectively perfect fidelity at very low cost. (This is an example of disruptive technology). "High End" manufacturers must now "invent"** justifications for people to buy the ridiculously high priced tat that they sell. They are helped in this by the perception created in the earlier days that you need to pay more to get more. This perception still persists in the minds of "audiophiles" who don't understand the technology, physics and psychoacoustics.
And the whole industry has evolved to promote that perception out of dire necessity. Without customers willing to pay high prices, then the revenue that supports the industry (including the "press" online and off) collapses.
Places like ASR are coming along in response to an industry that is simply trying to fleece its customers for as long as it can continue to do so.
** I'm being charitable here.