That's not completely true. I bought my DAC because of how it looks as well as features. I would never buy a Topping or SMSL because of their appearance, even if they are technically some of the best in the world.
I love my main speakers but I wish they weren't black. At least they're matte black instead of gloss black... I might not have bought them if they were gloss. I couldn't have afforded them new, so when a used pair materialized that I could afford, I took what I could get. But I'll always know that the woodgrain version would have been even prettier.
If I could even trade for this veneer, I'd do so without thinking twice:
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