Yougov publishes most popular streaming music platforms in key markets globally

[Beershaun]

In the US: Youtube is #1, Spotify is #2, Pandora is #3.
In GB: Spotify is #1, Youtube is #2, Amazon Music is #3.
In FR: Youtube#1, Spotify is #2, Deezer is #3.
In India: Youtube is #1, Amazon Music is #2, Gaana is #3.

https://today.yougov.com/topics/media/articles-reports/2021/03/18/services-used-stream-music-poll

 

[Taddpole]

Based on survey rather than actual subscriptions. Seems odd to include free as well as paid.

 

[AdamG247]

^^^Exactly^^^ Not very apples to apples.

 

[Tks]

Pandora?!

 

[Beershaun]

It's geared toward marketing spending. So how many hours and eyeballs/earholes spent doing a thing rather than how much people are spending on the thing. So for people looking to buy advertising they can get a sense of how many people they can reach in a given medium or service.

 

[Beershaun]

Pandora?!

I know right?!

 

[Taddpole]

Generally paid subs exclude advertising?

And it's still a survey rather than actual data.

 

[dougi]

Pandora?!

I used to really like Pandora while it was in the Australian market. I even had a client built into to my Marantz NA-7004 tuner/streamer thing. I used to like the discovery algorithm better than Spotify, plus it could tell you why you liked a song by describing it's characteristics.