Great videos. Exceptional...must be a pop star with a good pro team involved.
...Google was useless, not even a suggestion/alternative, I had to add music.
.....And the whole style thing, they are just way ahead. .....[i mean J and K and I'm not sure about Chinese.]
I had the same reaction. I love the science experiments and apparatus in the first one especially. I was looking at some clips from Yuele (for example
#13059) when I came across this video via the YT side-feed (I may have posted it earlier, didn't find it)
Also great. I don't know much about the group, the singer in these videos (Utaha) is new (last year) and has some history as a rapper with kawaii style. That last video was their first single with her
Alice/Buckingham. The creative input also comes from founders Dir.F and Kenmochi. The intention was a EDM/J-Pop/Hip Hop project. Work dates back to around 2012 with a previous singer and there are some YT clips around (apparently she liked to dive into the crowd Alice Glass-style but I haven't seen that yet). Mostly tagged in Kanji/Katakana so not as amenable to English language search.