Not lying or exaggerating!? You mean not pretending that "big speakers" are directive in the bass frequencies? Not attributing "precise timing and detail" solely to a speaker's polar response?
Ok, so they are merely
misleading and exaggerating.
Sorry, this document would actually turn me off getting a pair. It's fortunate for them that it is demonstrably such a good speaker despite the marketing
I am genuinely nonplussed by your hostility to the Kii marketing here. They haven't claimed anything that isn't true about their own product.
The Kii is small but sounds like a big speaker because of one reason: it maintains uniform dispersion to a lower frequency than a small speaker. The 'problem' is that it simulates a conventional speaker that is so big it doesn't actually exist. How do you explain this to potential customers?
You seem fixated on the idea that they are misleadingly claiming that a conventional larger speaker controls the bass better than a small speaker but all this means is that they have credited a conventional speaker with an advantage that is unwarranted to any great extent - a large conventional speaker
does control the bass better than a small speaker, just not by very much.
Consider: you have created a small speaker that does two things:
(a) it improves dispersion in the mid range to match that of a
large conventional speaker
(b) it improves control of the bass to match that of a
huge conventional speaker
How are you going to explain this to potential customers? In two separate stages, or a single unified message?
I don't mind the Kii approach - and I actually feel as though I learned something from it with their little animation.
As an aside, I find something else fascinating. The Kii actually does something real that has not been done before, that is objectively measurable. The marketing doesn't use the flowery language of standard audiophilia, nor does it concentrate on the 'easy stuff' that, say, Magico would go on about - a chassis made of aluminium designed with CAD (yawn) - or Wilson and their speaker whose time alignment is achieved by sliding boxes forward and backwards and tightening wing nuts. But what is it that you find outrageous? A company that has a slight difficulty in explaining to their customers just how advanced their technology is, and conflates 'humongous' with 'big'. In doing so, they don't disadvantage any other company (D&D aren't disadvantaged by it) and in fact it could be argued that they flatter the sellers of conventional big speakers.