• WANTED: Happy members who like to discuss audio and other topics related to our interest. Desire to learn and share knowledge of science required. There are many reviews of audio hardware and expert members to help answer your questions. Click here to have your audio equipment measured for free!

Road Safety Ads

ta240

Major Contributor
Joined
Nov 7, 2019
Messages
1,644
Likes
3,412
I stumbled on these recently. All I've ever seen are the weak ad campaigns where they try to be cute in telling people to pay attention these were downright shocking, a bit haunting and some disturbing. The I'm Not Here one is like a short film. I've seen the Hong Kong theater one before but thought it was eclipsed by the others here.


 
Yay, I once did a presentation on road safety ads at the uni, watched a lot of them, took me some time to recover from that research. I remember the Aussie ads were particularly striking. There was one set to REM's 'Everybody Hurts', with scenes of doctors peeling denim off a motorcyclist together with his skin, mopping bloody hospital floors etc.
 
They've come a long way since our driver's ed films. I'm not sure they reach or affect the right people, or at least enough of them, though.
 
All depends upon what you get acclimated to. My grandfather ran a wrecker service. I spent all my summers with him. When we got to driver's ed in school, they had all these horrible accidents (always in black and white with those blocks covering their eyes). I would look at them and say, "heck, I've seen worse than that. Once there was this wreck over on such and such road........"

Don't know if that was good or not, but having seen the real thing photos didn't phase me. It was a bit weird, while some of the accidents were gruesome I sort of absorbed my Grandfather's idea of we are here to do a job after this terrible thing happened. So you just compartmentalize things to do what you have to do. I actually think it helped me do that in other areas of life when things needed doing. It was harder to do with live people suffering at the moment with horrid injuries. Even on that my Grandfather was non-judgmental with the idea if we could, you do what you can to help people in need of help. Falling apart yourself did no one any good.
 
Red Asphalt ftw.
 
Back
Top Bottom