Hi,
I could speculate it goes something like this:
unless a system (any system) is equalized to room, which is quite rare, then people have used listen to room modes, boomy bass in general, quite bad bass quality.
Now, take such a person to a study room, to a situation that has no such issue, and they would like it to boom like they have used to, so increased bass level it is
Well, could be opposite:
quite big speakers are needed to get any real lows, quite rare again.
Now, take such a person to a study room, to a situation that has no such issue, and they would like it to boom because they've never hear proper bass before and it's so much fun
Also if you always listen rather low level then some bass boost would make it same sound as slightly leaner bass listened louder.
Speculation aside, best thing is to adjust your own system yourself, tune it to room, balance to liking never minding about such targets.
Balance could change after a while: too much boom gets tiring quite fast be it from room or from system balance. At least I get tired on too much bass, and with wild room effects it is very hard if not impossible to get good balance because there is easily peak or two that dominate and make the lowest lows and kick and punch and all that disappear. The peaks just dominate perception and you'd like to turn it louder to hear kick but now its too loud because of the peak and so on, there is no balance to system, its just boomy and miserable sound no matter what.
Measure and equalized enough to get the lows more balanced and its fine. Take effects of room modes somewhat in control at listening spot so that frequency response on low frequencies is closer to +-5db rather than +-15db. Suddenly there is punch and lows and all that, its now possible to balance the system to liking, be it some average target curve or your curve, what ever. Boost the bass if you like, change by record if you wish, I think its neutral at any level you like it. Contrary, if you ignore effects of room modes it won't be neutral no matter what your level is.
Happy tuning everyone, do not underestimate importance of this, room has huge effect on bass!