As a purpose built speaker for a particular kind of application and a particular kind of installation, I'd love to see this segment of the market mature and offer something that competes with these.
But near as I can tell, in the form factor, output, and design criteria, this is just about the only offering around. As with all CI gear, the MSRP is just to have a fancy line item on the overall build sheet, and clients that care are likely to get a substantial discount....but we are still talking about six figure theater builds, so getting a 30% discount on a 500k theater is....well, it's way above my pay grade!