On the other end I also see a lot of assumptions about the sound of different speaker design attributes while I guess most people never researched or heard the differences in a way that assures all other conditions remain the same and the observations and conclusions are not affected by other effects. Examples:
- Difference in sound between dome midrange versus cone speaker versus ATM
- Number of crossover bands (2 or 3 way speakers)
- Crossover frequency in the critical midrange or not
- Different port alignments
- Size of low range drivers (e.g. 6" versus 12")
- DSP correction of minimal phase anechoic response issues
- Differences in step response
- Effect of directivity in different acoustic conditions and listening distance
- ....
Take for example the question about driver size. In the video they talk about a small Bluetooth speaker versus an 18" driver. Who ever heard that difference assuring frequency response, directivity and distortion profile are exactly the same, because that's the premise of the video?
I can happily admit there's no chance in the world I will totally dismiss any speakers, just based on a few measured parameters like some folks here seems to do, and I'm sure many of them don't have the experience to do so. There are simply too many parameters for anyone to be certain a speaker is good or bad overall.
There is no such thing as the perfect speaker and some compromises will be found in all speaker designs, and I think ATC has done some sacrifices for other things they see as more important. Their mid-range dome works almost end-to-end for reasons we must assume sounded best to the team at ATC, but by doing so, some linearity has probably been sacrificed. I'm sure they tried different crossovers before they ended up with the 380-3500 Hz working range of the mid-range driver.
I don't think you should put too much weight on the small Bluetooth speaker versus an 18" driver, that was just some loose talk about the general differences that normally can be heard.
What do you think about the dynamic capabilities speakers have in general, do you think Klaus Heinz was wrong about that too when he says much more development is needed on that front? Just playing a single accord on his grand piano tells him there's a lot of work needed, a long way to go before loudspeakers will be able to reproduce that.