well but it also amazes me that not specific to this thread, there are brand defenders who only claims that in real life it's otherworldly good but without showing any real proof of data for how good it is.
IMO expecting Brand A is likely to better perform than Brand B, given the similar grade products with objective measurements are showing that Brand A constantly does better than Brand B, until brand B did show that it is performing better, or at least, on paper, without significant design flaws. A good example is for Schiit products, early Schiits are really... way underperforming regardless of price and praise from the owners, and recently ones are usually well executed, in that sense Schiit are expected/ avoided here generally despite of what schiit defenders say, until it finally showed it can perform in measurements. For that case, guess what those Schiit fans say about the new schiit despite it changes from the "analogue sounding" bad SINAD to the well engineered SINAD? nothing, they still say the newer is better and schiit is the holy grail.
in my quick memory in this thread alone ppl kept asking for the measurements for the otherworldly ATC110, but AFAIK it didn't show up. and in all possibility, not matter how well designed or built a room is, it can't be perfect, and personal preference is proved over and over again to have strongly influenced by perception, AKA bias of various things, so first hand experience is all that important is both true and false, to the individual, what he/she enjoys the most is the most important, but judging which one is better than the other, needs objective proof, not claims/choice by any enginner/ guy in the industry.
Measurements are not the be all end all holy grail of a score, but then personal experience is a far worse marking scheme for the purpose. few have exp in the ATC 110 here, so why would one believe they are magically much better than competing vendors when the same vendors in the consumer market, did proved to be better?