I somewhat agree with Ken Newton's criticisms, assuming I have not misunderstood them.
The best as can be determined the processing done in the test matches what happens with MQA DACs. But it actually isn't MQA vs the original. That is one problem.
Another is if MQA is said to be a smaller audibly identical version of the true high rez material (DXD for instance), then a 50:50 split would indicate success for MQA. That is only one of MQA's claims.
A separate claim, somewhat soft-pedaled recently, is the idea MQA can compensate for and fix time domain blurring of material already recorded. People don't seem to have found any evidence that is actually being done. That still doesn't mean it isn't possible even if not yet implemented. So that test would be something like 2L's RDAT based material vs MQA versions. The MQA process says it can unravel the problems with the gear used initially and result in an improved sound. In that case MQA getting a 50:50 result is a failure.
The idea MQA could retro-actively improve in terms of accuracy recordings is highly, highly dubious for 99.999% of all music available due the various levels of processing done along the way.
No one who puzzles thru MQA's claims needs more than 30 seconds to decide what a convincing demonstration would be. Even MQA says DXD has low enough time blurring not to be an issue. So step one present me with some DXD recordings and the MQA version that unfolds into 96 khz which is audibly equivalent. Let me hear those decoded by MQA gear to hear it is so. Then present me with the same recording in properly downsampled or parallel recorded form with brick-walled 44 or 48 khz rates to hear the degraded sound vs the other two due to the blurring. That is it, that would be convincing, that would be simple and if the product works as claimed that would be the only way I would have demo'd MQA the first couple years. Instead MQA has never done that demo, will not do that demo, done everything to obfuscate the situation and never allow that demo. Initially you only had MQA vs MP3 which is insulting. These guys have spent so much time dancing around that issue it points to a con job in my book. It might not be so, but those people are not that stupid.
And that is of course one more problem with the Archimago test, we didn't get the CD versions. If MQA, and higher rez and CD all sound the same, well we all know what that means. So in the Archimago test 50:50 could be considered a success for MQA. As done MQA wouldn't claim improved sound in this situation it would claim audibly equivalent to higher rez. If CD had been included and none of the three sound different it would be a failure for the efficacy of both high rez and MQA or any other format claiming to equal high rez if high rez doesn't actually sound different than conventional normal sample rates.