I think there is this misunderstanding that putting measurements/research first would make for much less variety and personality in the speaker market. I disagree. This neglects the fact that measurement focused designs appear to be a lot more diverse in the driver types and configurations they employ than the broader market. There is still a lot of room to play with directivity pattern, max SPL, time alignment, phase response and tonal balance while keeping within the minimum standard of smooth directivity and generally smooth FR/distortion. We have great coaxials from KEF/Technics/TAD, the Genelec coaxs + slot loaded woofers, CBT arrays, straight line arrays, Synergy horns, SEOS waveguides, Apple Homepod omni horns, a BMR as used in the Philharmonic BMR, beamforming to various degrees by Kii, DD and GGNTKT, the Grimani waveguide, MBL omnis just OTOH.
Clearly much more diversity and innovation than artisan types haphazardly slapping drivers together into a veneered box.
Clearly much more diversity and innovation than artisan types haphazardly slapping drivers together into a veneered box.