I just read the FAQ and now am even more confused lol!
It says we must calibrate our selfs at home... But I don't have a surround sound system at home! Bizarre. Most audiophile as we know have quite dodgy room response and for the most part have never measured it. So the fact we colour our headphone expirance my calibrating in a most likely poor acoustic environment seems totally bonkers to me.
We all seem to want to take the room away not add it in..
There are too many variables , calibration should be done in a ideal listening environment but that's not practical so you do it at home.
Maybe I don't see your points about calibration because I have a rather good 7.1 system, as do a number of my friends, all well calibrated and EQed for room effects. Parenthetically, it might be interesting some day to compare our systems, though miles apart, by storing and recalling our own calibrations of each system on the Smyth.
Also, it is probable that Smyth dealers would have a quality system and room in which to calibrate the device. They would more or less have to have that in order to demo the product for audition. Keith or Amir, for example, could offer that calibration as part of the sale or for a fee should they become dealers. But, I think the product's strength in many ways is that it is custom measured and calibrated to your ears, to your head transfer function, which requires a real speaker array in a real room. Shortcutting that would take away the main sonic advantage of the product. I do not think there is any way your individual head transfer function could be measured and calibrated without it. I do not see a way to substitute a theoretical ideal response without actual measurements at your ears.
Again, I have not heard the device. But, I have been fascinated by it ever since a number of articles on it in Widescreen Review plus Kal's review. I think you need to be a subscriber to get the WSR articles. Kal's is freely available at the Stereophile site.
I also think the concept might have considerable validity for stereo listening. But, Mch is a bonus, though access to a system/room for quality Mch might be more difficult. Auro 3D would be really tough now because of the rarity of systems out there.