All the growth in the music business now comes from old songs—with consumption of new music actually shrinking. How did we get here, and is there a way back?
tedgioia.substack.com
Well that is a hot and rather wrong take.
2020 to 2021 streaming increase was about 15%.
Do you 50% of an 8" pizza, or 25% of a 16" pizza?
The share went down, but the pie got bigger, and based on the numbers, that tells me the number of streams of new music went up.
Of course, this is also about simple demographic and usage changes. As more older people get into streaming, of course more of the older catalog is going to be streamed compared to new songs. The pie is getting bigger, it does not mean new songs are not being listened to at all.
Or put another way, man who doesn't understand math, statistics or demographics as applied to a market makes a video.
Here is a list of the top streamed songs on Spotify of all time:
https://en.wikipedia.org/wiki/List_of_most-streamed_songs_on_Spotify
How many are more than 10 years old? Almost none. Ed Sheeran is making some serious coin, even with the low per stream payment and overhead to all the hands in the pocket.