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A bit off-topic from the OP ... I am not sure of the Apple TV+' value proposition, besides the Apple UI and a good number of Atmos movies.. I mean, you pay the Netflix subscription, and you have tons of content (however poorly organized and suggested they are ) but Apple TV+ ??? Anything you care to watch has to be purchased or rented ...
I think you’re confusing two Apple services. There is the old rental/purchase storefront (pay per unit, no monthly fee) and the subscription streaming service (fixed monthly fee). Unlike Amazon (where “Prime Video” streaming seems like a loss leader for purchases, i.e. one episode of a show is free but the next is for purchase), I think Apple separates them. I could be wrong. We haven’t used the Apple streaming service.