My personal problem in answering the question directly is I need to distinguish between "sounds good to you" and "do I like/enjoy it?" Because I can experience one, but not the other.
What I mean is: I love audio gear, but the fact is it's a very narrow percentage of speaker systems that make me feel like sitting there and listening intently to the music/system. I can enjoy music on almost anything/anywhere, but to get my ass stuck in the seat listening enjoying not just the music but the sound, there has to be an "it" factor, which is fairly rare for me, and seems to be very subjective and not always easy to pin down.
So, I can certainly sit in front of a pair of speakers that "measure well" and note all the ways the speaker "sounds good" - evenly balanced, with controlled smooth sound from top to bottom, etc. (And this would include various monitor systems I've heard/used over the years). And yet I can be unmoved by that sound playing music...just take it or leave it, "hm, that's nice"....get up and walk away.
Then there are speakers where I sit down and listen and...I'm just entranced by the music through the system, by the sound. It makes me just want to sit there and listen spinning track after track for hours. And it doesn't seem contained to just one flavor of speaker - some of the speakers that do this for me measure "quite well" in objective terms, others less so, others "terrible" as per speaker objectivists. They will sound different, and sometimes I like those specific, different traits. Though ALL share the trait of producing...to my subjective impression...a semblance of the timbral character I find in real sounds and instruments. A certain "warmth" of tone (and I don't mean merely "fullness" upper bass/lower mid emphasis - the type of "warmth" I'm talking about, where wood instruments sound like resonating wood and not metal/plastic/electronic can pertain to lean sounding speakers as well)
I don't think it's magic. If I had the knowledge I'd surely be able to know exactly why each of the speakers grabbed me, either through some direct relationship of how they measure and/or combination of bias factors. Dunno. But since I have not been able to derive the knowledge of whether a speaker will affect me this way merely from looking at measurements, good or bad, I'm stuck "having to hear the speakers in question" for myself, rather than buying on measurements.
And in fact, this is an area where I actually find worth in subjective reviews. I've often found the subjective description/assessment of a speaker by someone who seems to "hear" like I do and who can put the sound in to words, to be better at guiding me to speakers I like than pure measurements. (For me the best combination is subjective review description WITH measurements, which can place the review in context for me. It's not like measurements don't tell us anything useful!)