It's number one for me. I mind a lot when a speaker looks like crap, especially since I know there are many, excellent sounding speakers that are also really good looking. So nothing that looks like it's tweeter is going to shoot death rays in my direction (Wilson), or cones on a stick, or large shoe polish flat black boxes with enormous throats for horn tweeters. And I really have to shake my head at guys who have $500 k worth of equipment, surrounded by stacks and stacks of vinyl and CDs on shelves that look like they come from the public library, and who cram all that shite into a 10' x 14' basement room like Mikey (you know which Mikey I'm referring to) does. IDK how anyone can properly enjoy sound when the space looks so jacked up. I really do not.