Having a 'high' budget like @MKR has an advantage: one can consider speakers from small companies present on ASR like @sigbergaudio, @Bjorn, @Duke, etc.... that distinguish themselves from off-the shelf speakers by offering very specific features, high quality drivers, cabinet customization, bespoke support/advices, etc...
Based on my own speaker quest, measurements should be of course considered when making out the list of speakers to demo. However, the final choice will be instead based on a combination of technical features like cardioid design, driver size, 4-way design, etc.; more subjective features like soundstage size, etc.; and also practical features like cabinet size, easiness to demo and source, possible customization, helpful customer service, etc.
Based on my own speaker quest, measurements should be of course considered when making out the list of speakers to demo. However, the final choice will be instead based on a combination of technical features like cardioid design, driver size, 4-way design, etc.; more subjective features like soundstage size, etc.; and also practical features like cabinet size, easiness to demo and source, possible customization, helpful customer service, etc.