I'm not convinced there's much wrong with conventional cone speakers - and you could use things like closed loop control at the lower frequencies and/or pre-distortion at the higher. But I like the idea of thinking radically. But these people give away their audiophile fetish-based thinking by promoting their 'most linear speaker in the world' partnered with the least linear amplifiers in the world - and they use the most non-radical option of the passive crossover, inevitably leading to various distortions of the waveform despite the potential performance of their (vapourware?) driver.
Controlling cone vibration modes must be easier in a conventional loudspeaker with the better support(rigidity) and damping of transverse waves by the outer surround.
A lightweight and more rigid cone could be possible using graphene: https://www.nextbigfuture.com/2017/...-coming-march-2018-and-devices-to-follow.html