I think of the guy at Audioquest. He was a bloody traveling hifi salesman in California. Gets in on this ground floor that wire can sound different. Starts a company and it is still a big player. He had no technical skills or knowledge. How did he know how to make better sounding cable? He never even came up with a good story to tell the con. He had no electronics knowledgeable guys working for him. And how is it 40 years later they are still improving their cables, and it always costs more. Not even once does someone discover a cheaper way to make a better cable? He still has no R&D tale to tell his victims. And yet they can make several grades of cable and know how to make each level just a little better. Based upon what? How about a blind test of the 1st AQ cable vs the latest? By now the difference must have grown massive. And the cable thing is just one of many such stories we can ferret out of the industry.
Reminds me of PSAudio and our friend Paul... not an engineer, and when I watch his videos on engineering topics, even with my 30 years ago old EE diploma I can't help but wonder if this guy really knows what he's talking about and how he managed to build this company (I assume with the help of a few real engineers).. but some of the things he says make me shake my head.
That isn't the same thing as looking at a company like McIntosh that pioneered audio amplification, was a historical part of the Grateful Dead sound stage as well as the Woodstock audio system, and then there was all of their commercial contracts building application for various industrial and commercial needs... Started by two engineers, and still run by real engineers who know how to build a great product, mostly in the USA (NY for that matter), and able to sustain amazing re-sale value over the decades...
Two companies, two very different vibes .. one a snake oil salesman vibe, the other just engineers trying to make the best audio equipment they can.