I tried majority of available virtual surround processors/sound cards and at the end I settled with Creative SBX (+SFXI if I want to go fancy)..
Redscape - nice virtualization with minimum of reverb. Very high CPU utilization and it didn't detect all sound cards connected to my system (it worked only with ASIO one). No demo/trial mode, but app developer was nice enough to provide me with a temporary license.
Spatial sound card - simulating real rooms, only one was fitting to my HRTF, but it isn't anything spectacular. HeSuVi HRIR files are very similar.
Waves NX - not very stable application (HW sound card often disappears and Waves NX must be restarted). Virtualization is convincing with configurable reverb/room size, but for some reason it causes me listening fatigue after longer sessions. It might be something to do with high(er) frequencies which seem to be somehow exaggerated. Strange licensing model (after activation it's not possible to transfer the license to another PC).
Out Of Your Head - glitchy app not fully compatible with Windows 10, HeSuVi HRIR files were pretty much identical. The first profile is extremely convincing, but causes too much echoes.
Razer virtual sound card - IMHO not worth even trying.
Creative SBX - doesn't cause any echo/reverb, but isn't as much convincing. I like level 20 for stereo music listening and level 67 for movies/games.
Creative SXFI - in theory amazing technology, setup is complicated (you need another person to take photos of you). The result is very convincing, but it again creates too much reverb. Unfortunately it's not possible to fine-tune any of the parameters, so I use it only for some content.
Dolby Headhones (from Asus sound card) - nothing special, too bassy, not very convincing surround.
Windows Sonic/Dolby/THX - while they work for 5.1/7.1 sources, they do not process stereo sounds at all, so not suitable for music listening.
HeSuVi - I find some of the response files mediocre when compared to the "real" stuff. SBX/Sonic/DH/.. sound worse than "original". I know that in theory IRS should sound indistinguishable, but it's not the case for me. Other HRIRs are interesting to try (OOYH, SSC,..), but I couldn't listen to them for too long. Crossfeed plugin is nice. Being a free app, one can't complain though.
VST plugins loaded in Equalizer APO - I tried several of them, none is really worth mentioning. There are still some interesting ones out there which I would like to try, but they are only in VST3 format which sadly isn't supported by Equalizer APO (VST wrappers didn't work either).
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On my mobile phone I use James DSP + Atmos or other "subtle" IRS files, which help preventing listening fatigue. I wanted to record my personal SXFI profile for use "on the go", but the Creative sound card must be detecting my attempts as it doesn't record (or play) any impulse response with SXFI activated.