Because it sounds good to him (her) and reinforces their beliefs about it. And again, a tube amp or preamp does not have to be a distortion factory if not so desired and can be designed to turn in a creditable performance. Of course, the next question would be, well then, why bother? Why? because it's my little Fi-fi. Nothing's too good for my little Fi-Fi. Do you understand? N-N-Nothing! It's belief rather than science driven, and since all it does is provide subjective pleasure and is not keeping his implanted pacemaker going at the right pace, then who cares? Let him enjoy the damn thing, and I'll go back to my Topping setup.