This is what they have to say about one of their speaker cables:
“Mechanical rifling in the barrel of a firearm allows the bullet to travel in a predictable and more efficient path. We have produced the same type of improvement in the performance of electrical signal transmission, only with our new PMT (Proprietary Metallurgy Technology,) this refinement is accomplished at the molecular level. PMT creates canals in the pure conductor material that allow electrons to flow more freely in the same direction.”
I just don’t know what to even say.