Shadrach
Addicted to Fun and Learning
- Joined
- Feb 24, 2019
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I don't think the shill and marketing machine works by making one unit better than the production units; it's just too much trouble.It's not about being on paranoid level. But after what I have seen so far in this whole "audio world business" I will never trust anyone just "for word", and I can imagine every crazy scenario, especially when stakes are high, like having great measurements review by amir worldwide, which can boost sales significantly. Pricing is also high here per single unit, so all the effort may be worth it (hopefully it is not and this manufacturer can join great wall of defense against all bull$hit audio manufacturers available on the market).
In my experience it goes more like this:
Design a unit that gives adequate performance, with audio products bear in mind that the vast majority of the DACs amirm has measured it's extremely unlikely that anyone will notice which measurement tier it lands in. Get the marketing dept to write up some wonderful bullshit about the product; in many cases it doesn't even need to be accurate. Very few people have the equipment or interest in measuring their latest purchase in order to prove they've been robbed.
Take a few units round to some reviewers and give them the units, plus a nice dinner and a promise of further products to review (no mention of returning such products) The reviewer waxes lyrical about the product. How many reviews have you red where a reviewer writes,'this is a pile of crap as current standards go. it's overpriced, under-performing and the only reason I'm doing this review is I got given the unit and the company has promised me exclusive access to their new models.
So far, from what I've seen of amirm's reviews, the designer vendor is taking a bit of a risk by offering their products for review here. Although amirm is rather more diplomatic than I would be, if the unit doesn't measure up it gets this fact published here for all to read.