Stereophile has been doing measurements for decades, so maintaining a relatively consistent method allows for more of an apples-to-apples comparison when looking at their website, in my opinion.Basically, Stereophile has the measurement accumen of an inexperienced hobbyist. The fact that JBL's measurements show a flat response, and Stereophile shows something like a 7db hump in the bass is a classic example of this.
I do not believe Stereophile has done anything to improve their measurement set-up. I believe Audioholics has a decent anechoic chamber they use for measurements, and two online reviewers who don't even run ads (ASR and Erin's Audio Corner) now have Klippel NFS systems which are state of the art acoustic measurement platforms that enable better accuracy than the world's best anechoic chambers.
That Stereophile hasn't seen fit to buy an NFS shows you how seriously they take their data presentations.
Young-Ho