So what do you guys do if you have 10 speakers at home for testing and clearly prefer one pair of speakers before the others, and afterward when you see the measurements of them all you realize the ones you preferred the most was the worst one when it comes to the measured parameters that are considered the most important ones. Do you change your mind and choose the objectively best measuring one and try to equalize it to your liking or do you go for the one you liked the most subjectively "out of the box"?
this question don't really applies.
Firstly you have to assume I actually enjoy something that measured worse, which, IME thus far, not the case, all those speakers wowed me at friend's home or demo room or such are the ones measuring pretty neutral on axis, but room and venue differs so don't bother compare one to another
secondly I would still prefer something more neutral with smooth directivity which responds to EQ better, why not "out of the box"? simple, preference changes depending on the content I play, I don't listen to same music over and over throughout the year, nor the placement of speakers with furniture never moved, for example on the test day I prefer some bumped bass, coz the genere or the actual recording on that particular playlist on that day, was bass shy, even the day is hot so the rumbling airconditioner is on, when that factor is removed the speaker would just be unbearably bass heavy.
Bass is smore or less omnidirectional so should respond to EQ well, so not that in this case but then in some genere with a bit muted highs or mids, preferring a speaker boosting mids and highs on the audition is troublesome when directivity isn't good, where you would hardly EQ it to be neutral without weird effects off axis. at home, sometimes even moving a table or some other furnitures would result in noticeable tone change, when a speaker is inherently deficient in some ways, from time to time you will find the flaws to stick out and really have a hard time to fix.
Now with a neutral speaker, great directivity and assume the listening level won't be already driving it near it's limit, one would have great margin to tune in the EQ you like depending on genere, room changes, or even hearing loss with age. so I would definitely prefer a well measuring speaker over some with obvious flaws in measurement, then pick the one wowed me for the day of audition.
now if your option is among 10 in same ball park, all well measuring with one showing some minor deficency relative to the other options, say highly but still great distortion, the FR is not +/-1.5db but like +/-2db, I would just pick which wowed me not only in sound, but also in look, finish, size, warranty and price, when the others arn't siginificantly better performing, why not buy the cheapest one with better warranty or even reliability track record