Hi Kublai. I had the Denon X3700H and added a Parasound A52+, 5ch amp. The sound improvement was significant. That being said, I want to replace the Parasound because channels 1 and 2 create humming in any speaker connected to those terminals. Sometime after, I upgraded the Denon for the Anthem AVM 70, and again, another significant sound improvement.
What I found was, after adding the external amp, my B&W bookshelf speakers were now my limiting components. They were bright and harsh, and needed to go anyway.
I’ve owned SVS speakers and subs. They’re ok for the price, but you can probably do better for a comparable price. Revel, Elac, to name a couple brands.
I do agree with
@Beave though, with your Denon receiver, your best “bang for the buck” upgrade is probably speakers, if your budget is limited to amp or speakers.