This is my understanding as well. I suppose if you listen to horn speakers like those at Best Buy, sure they likely don't sound outstanding. However, a properly designed horn speaker hooked to a signal chain that can match the dynamic range of the speakers can sound absolutely incredible and world class.
I am very objective, but I have no problem saying that my setup sounds and measures better than 99.9% of the systems out there. It just sounds real and fully transparent. Of course, I do a lot of things most people don't like full active tri-amping using FIR filters, cross to 5 time aligned subs using a low order bessel filter, bass traps, sound absorption panels, etc...
I have shown my setup to one member here and a bunch of friends (including musicians and audiophiles). They were all in total disbelief when they heard it. This includes a really nice professional installer I met who sells 5 and 6 figure whole home audio and HA systems. He said he'd have no problem selling a system per week that sounds like mine to his wealthy clients.
The horns sound honky statement is a myth in my book. Usually the same people say horns sound harsh, then hear my setup and say the have no listening fatigue at all. A lot of it has to do with the signal chain and room treatments is what I have concluded.
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