I think the vast majority of consumers do not really know what any of these numbers or names (flac, wav, pcm, dsd) mean. I'm pretty sure out of my extended family of 12 (all college educated), besides myself, maybe 1 or 2 would be able to pick an appropriate format. And even then, I expect they would pick a format beyond what their gear could reproduce well.
You might try coming up with a few marketing names (e.g. "cd quality lossless" or "sacd quality lossless" or "hirez lossless") and consistently use them. I just made up those examples, I'm sure a bit more thinking would yield better names. You can also publish a page that defines what each of those mean and provide more background to help someone choose.
Perhaps you know your customers and they want those technical names? It seems overly complicated to me.
A lot of people might not be able to play or see any benefit from anything beyond 48/24-bit, and it really just wastes their money and bandwidth and disk space downloading them.
Anyway, that's just my 2 cents.