These speakers are likely good. Can you do better for much less? yes , Resounding YES.
Thing is they are an aesthetics statement for a specific market. There is a market for people who believe that price defines quality. There is an audiophile look and I don't think things like the JBL M2 or Genelec monstrosity the 236A which I believe could seriously walk all over the M9, with room to spare, share such "good" looks. A subjective assessment BTW. Still the 1236 a are fugly. So is the M2.
e.g:
We have seen it here , in our audiophile world , people in the usual fora are all over Stax and Mr Speakers and RAAL, etc.. headphones that coust more than $1000 are automatically superior... here a ASR, we know and it can be proven that, so far the best measured and likely sounding headphones are not Stax or even Focal but Dan Clark's Stealth. We
know that the poor and cheap AKG K-371 is closer to accuracy than the Stax 007... We
know, We can prove it.. Whether the subjective audiophiles with money would care to believe, understand and be liberated is another story. The person who want those speakers would NEVER, I repeat "nevah" consider the Genelec, a "mere" studio monitor with built-in or outside amplifers and God forbid, ...
D S P.
Such exist in any market segment, be it food, cars, fashion, etc... In those there has to be some amount of performance but it is often attained by items or wares, of much lesser cost and reputation. High End Audio is a luxury segment and it has its vocabulary, rules, lexicon ...They won't share measurements because however good that they could be they may not approach those of systems with lesser prices.
They will sell a few , S'Phile, TAS and other will claim the M9 are Teletransportation machines.. are as good as music reproduction can be unless you add 3 more subwoofers driven by >25,000 Class A amplifers each and with the (a?) $650,000 Turntable as the source. Amplifiers should be at least a Class A Boulder or perhaps a FM Acoustics 611 at $400K. Magico doesn't seem to like Tubes or else it would have been a Wavac for $500,000 with he SET tubes and the 10% THD at 50 watts or the Lamm ML something delivering 32 watts at about 3% THD ... >. Speaker Cables would be anything in the $50,000 range, for Digital we ned the DsC Vivaldi Stack at $125,000 or perhaps the MSB or ... They DO exist people and ...
meanwhile a pair of Genelec 8361 mounted on the W371a with a Raspberry Pi as source with Volumio and a Topping DAC could well provide similar sense of scale and heft... in the same room or perhaps go for the 1236a with some Genelec Monstrous subwoofers and GLM to make sure the total cost is close to $100K ...
Back in the days before ASR, i could have dreamt of such speakers or system... I longed for a Magico Q3.... Today ... NAAAAH. Not that I would mind the A5. Seems to be a very good speaker.
Peace