Addicted to Fun and Learning
- Sep 8, 2019
It's my first post in the forum, hopefully it will help.
Dolby and Apple have been pushing "space music" for some time. Although I have nothing against the format, if against companies. Well, music, in its creative process, It was completely free, to be created, but now with Dolby sticking its nose in, now you have to follow very specific criteria, as well as recording, mixing, (I don't include mastering, because Dolby has made it clear that its format does not need to be mastered).
I give an example, AS A STUDIO OWNER,BEFORE I COULD USE ANY SOFTWARE OR HARDWARE I WANTED, NOW I HAVE TO STOP USING HARDWARE TO GO DIRECTLY TO ITB.BEFORE I JUST PRESSED BOUNCE AND I HAD A WAV FILE, NOW I HAVE TO BUY A PLUGIN FROM DOLBY TO BE ABLE TO RENDER THE AUDIO. NOW I HAD TO BUY 14 SPEAKERS, 2 PLUGINS, PAY DOLBY FOR THE FUCKING CERTIFICATION AND EVERYTHING FOR PEOPLE ENDS UP BY CONSUMING THE MIX ON YOUR CELL PHONE AND WITH HEADPHONES. AND THIS DOES NOT ONLY AFFECT THE CREATORS, ALSO THE CONSUMERS, THEY HAVE STARTED TO THINK HOW MUCH THE PRICE OF A SIMPLE DAC WOULD RISE FOR THE DOLBY CERTIFICATION OR HOW MUCH WOULD A HIGH QUALITY DAC WITH 14 CHANNELS TO DECODE ATMOS.I KNOW THAT THE POST IS A LITTLE LONG, BUT IT IS SOMETHING IMPORTANT TO ME, I WAIT FOR YOUR OPINIONS.
Welcome to the real world! Quite honestly I feel your pain. But on the other hand one has to acknowledge that Dolby's strategy for "world dominance" is brilliant. Something you can and should learn from. Right now nothing can be done against it, unless you come up with something that could supersede Dolby's tech.
It could go something like this: Create a production tool that can deliver real audio objects and not just a highly watered-down object-based format like Dolby Atmos, i.e. a recording technique that captures the full spatial properties of a sound source without the room. Some kind of 3D sound scanner which can capture sound dispersion of something like a violin for example. All other spatial information which is related to the room/space is metadata. Such a system could and would need to be backwards compatible.