Allow me to elaborate/clarify … I am referring to the listener/customer that does not have a dedicated listening room, rather it is a normal listening space, and does not have the need to get that last small percentage of improvement that treatment would provide with a properly designed speaker system (“properly“ also implies built in room EQ by the way). Not all home users want to make their room look like an insane asylum padded cell, nor would they be allowed to even if they wanted by their significant other. A benefit and selling point of the new generation of active systems with cardioid and REQ.
But yes, to achieve perfection, I agree, even with a speaker like D&D, some minor amount of RT may be necessary (emphasis on minor)
To clarify my point as well: Both cardioid and treatment is effective, regardless if you have cardioid or treatment. They complement each other / both give effect regardless if you have one, the other or both.
But cardioid is not magic. So a well treated room and traditional speakers, may surpass the sound of cardioid speakers in a very reflective room. If you however can't or won't do anything special to treat the room, cardioid definitely helps.