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dCS threatens with a 7-figure lawsuit over a review

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It just blows my mind that these brands have an easy way out and decide to dig themselves deeper anyway.

1) Throw your VP marketing under the bus, promise you're not suing anyone and mean it
2) Publish whatever corrections you think needed to be made along with the most sincere-sounding apology you can mange
3) walk away more or less unscathed

Instead they're looking even worse than when this debacle started. It's like they forgot that this is a business. The point is to sell DACs, not have some reviewer grovel at your feet, or whatever their ultimate game is here.

Also, heads up to one former audio VP of marketing to another: Threatening reviewers is the opposite of your job.
 
Perhaps they will make a special ‘Goldensound’ version to apologise.
Keith
laughing out very loud.. They really seem to be jealeous of the Ferrum Wandla DAC that, although also quite expensive, is not that ludicrously overpriced as dCS products.
 
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I don't think dCS should sue anyone. I think they, and everyone else, should just ignore these subjective reviewers and reviews. I made it through about two thirds of Cameron's review whilst fighting off nausea. He really is clueless. If you are going to go on YouTube and spew a bunch of nonsense, then someone may threaten to sue.

It seems the qualification for being a subjective reviewer is to have no technical background, and to attribute musical qualities to electronic circuits.
Yeah I don't get that review. Yes he has measurements on his website that shows performance is as good as any other modern DAC, ie transparent, so why all those subjective words and feelings in the Youtube review about it being "soft", "laidback" etc?
But I don't get dCS either, they're just behaving weird with no substance whatsoever. But I guess that's what happens when you build and sell overly expensive and totally irrelevant status symbols.
 
They have a problem, like Meitner. They have developed some technology many years ago and they are somehow forced to continue to use it, because it is the "proprietary Ring DAC" thing that sells. Even though it is not a different technology than what others are doing (delta-sigma modulation to 5 bits, then thermometer encoding with load balancing) they have to sell it a such, and write some babble to persuade the customer that they are still better (not!) and are unique (not even that!). If they started doing a ESS9028/ESS9038/9 based DAC they would lose their customer base. And their products are also expensive to manufacture in the small quantities they need, so they meaninglessly "upgrade" component quality further increasing their costs, on top or marketing and advertisement in magazines that agree not to speak ill (sounds like bribing but I am not claiming that of course), inventory, after sales services and so on.

The question is, if they wanted, would they be able to design something to match the Ideon Absolute DAC? Or a Topping D90* + A90 combo?
It is a classical example where the technolocial innovation overtakes those once at the forefront, Nokia knows this damn well.
 
Response from dCS:


Torben
Well, well.......that's new light shed on the situation.
 
Response from dCS:


Torben
"We take great pride in the measured performance of our products and regularly submit our products for test, measurement and subjective listening tests worldwide. Genuine, independent measurement and subjective review of audio components by the media is an extremely important part of our industry and we will always be in support of this."

Ok, send some DACs and amps over to Amir, I think he will be happy to measure them and give also some personal evaluation without audiophool babble like GoldenSound.
 
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They have a problem, like Meitner. They have developed some technology many years ago and they are somehow forced to continue to use it, because it is the "proprietary Ring DAC" thing that sells. Even though it is not a different technology than what others are doing (delta-sigma modulation to 5 bits, then thermometer encoding with load balancing) they have to sell it a such, and write some babble to persuade the customer that they are still better (not!) and are unique (not even that!). If they started doing a ESS9028/ESS9038/9 based DAC they would lose their customer base. And their products are also expensive to manufacture in the small quantities they need, so they meaninglessly "upgrade" component quality further increasing their costs, on top or marketing and advertisement in magazines that agree not to speak ill (sounds like bribing but I am not claiming that of course), inventory, after sales services and so on.

The question is, if they wanted, would they be able to design something to match the Ideon Absolute DAC? Or a Topping D90* + A90 combo?
Yes, the Ring DAC is no doubt more expensive to make than a chip-based solution, but there is no way that it can justify prices that can buy a new small car. I suggest somewhere around 10% of their current prices would be reasonable.

Yes, of course they could make an excellent chip-based DAC, but it would have to cost more than those made in China.
 
LoL... I was one of the people that was ordering in US ~$60 little 24 bit USB DAC PCBs from Hong Kong in the early'ish 2000s? It was about that time and we had no idea if it was real or not... LoL. They sounded fine.
So funny you mention early adopters of... shall we say... esoteric DACs. ;)





I bought this used and somewhat hotrodded (and with the HP amp disconnected) from a regional vacuum tube hifi guru in New England quite a few years ago now. Somewhere I should still have a bag full of opamps to roll into it. ;)
 
I've been a member of GoldenSound's Discord channel since day one. I also followed his Telegram chat for a while, but it eventually became too cringe-y.

The issue with GoldenSound is that his passion often surpasses his knowledge in various fields of audio. This leads him to make hot takes and bold claims about audio products based on his subjective impressions, which he attributes to his exceptional hearing abilities.

Since he released his review, nearly everyone on Head-Fi and people in his discord group associates dCS with a soft sound. Let me explain why:

image (1).png

image (2).png

The problem with such statements is that many audiophiles are delusional; they lack a fundamental understanding of audio and are unwilling to learn anything that might challenge their beliefs. Instead, they gravitate towards confident individuals who make bold claims and have strong opinions. These audiophiles seek out someone to follow who reinforces their existing beliefs (such as "everything makes a difference," "DACs can make speakers sound more impactful," "DAC/amp synergy is very important," etc.).

GoldenSound fits this mold perfectly. He is confident, bold, and has strong opinions about what he hears, especially regarding DACs and amps. When he says dCS sounds soft, he creates a powerful confirmation bias among audiophiles, leading everyone to listen to dCS DACs to perceive the 'softness' he describes. He tries to back up his claims with explanations that might sound plausible only if we could hear -160dB distortion. But most audiophiles believe that everything makes a difference and this correlations between measurements and subjective claims make Golden appear as a grounded subjectivist person who isn't delusional.

One more thing: Hearing that 'softness' makes you feel like part of the 'cool kids club'; it suggests you have such exceptional ears that you can hear the 'softness' that other people who bought dCS DACs can't detect. You feel extraordinary. Considering all this, when GoldenSound says dCS DACs sound soft, they start sounding soft to everyone.

This isn't directly GoldenSound's fault, but it is a consequence of making bold subjective claims without having anything to back them up. I quit his Telegram chat after he said, "Ah, I know why dCS DACs sound so soft! They have high 3rd order distortion." That's pure nonsense. While listening to music at 85dB, -130dB third order distortion is at -45dB. -45dB is the loudness of the kitchen water pipelines in your neighbor's apartment two floors away.

But this is the price one can pay if you make such subjective claims without having anything to back up without a substance.

Is Golden the victim here? Definitely. People should be able to make their own subjective claims about audio products without being afraid of the consequences. You may disagree with me here. That's another debate.
Is dCs overreacting to the situation? Yes.
am I in Golden's side? Yes, because I do not think he has bad intentions.

However, the way I see it, this is another 'play stupid games, win stupid prizes' kind of situation. Good luck to him. One last note: He is not always negative dCs and I do not think he has an agenda against them. I think he tends to believe what his perception is telling him, too much.

1721070871784.png
 
So funny you mention early adopters of... shall we say... esoteric DACs. ;)





I bought this used and somewhat hotrodded (and with the HP amp disconnected) from a regional vacuum tube hifi guru in New England quite a few years ago now. Somewhere I should still have a bag full of opamps to roll into it. ;)
That's not a bad looking device. Does it work well? The Hong Kong sourced 24 bit DAC PCB with USB replaced the sound chip in my old ASUS motherboard and it sounded good.
 
I've been a member of GoldenSound's Discord channel since day one. I also followed his Telegram chat for a while, but it eventually became too cringe-y.

The issue with GoldenSound is that his passion often surpasses his knowledge in various fields of audio. This leads him to make hot takes and bold claims about audio products based on his subjective impressions, which he attributes to his exceptional hearing abilities.

Since he released his review, nearly everyone on Head-Fi and people in his discord group associates dCS with a soft sound. Let me explain why:

View attachment 381120
View attachment 381121
The problem with such statements is that many audiophiles are delusional; they lack a fundamental understanding of audio and are unwilling to learn anything that might challenge their beliefs. Instead, they gravitate towards confident individuals who make bold claims and have strong opinions. These audiophiles seek out someone to follow who reinforces their existing beliefs (such as "everything makes a difference," "DACs can make speakers sound more impactful," "DAC/amp synergy is very important," etc.).

GoldenSound fits this mold perfectly. He is confident, bold, and has strong opinions about what he hears, especially regarding DACs and amps. When he says dCS sounds soft, he creates a powerful confirmation bias among audiophiles, leading everyone to listen to dCS DACs to perceive the 'softness' he describes. He tries to back up his claims with explanations that might sound plausible only if we could hear -160dB distortion. But most audiophiles believe that everything makes a difference and this correlations between measurements and subjective claims make Golden appear as a grounded subjectivist person who isn't delusional.

One more thing: Hearing that 'softness' makes you feel like part of the 'cool kids club'; it suggests you have such exceptional ears that you can hear the 'softness' that other people who bought dCS DACs can't detect. You feel extraordinary. Considering all this, when GoldenSound says dCS DACs sound soft, they start sounding soft to everyone.

This isn't directly GoldenSound's fault, but it is a consequence of making bold subjective claims without having anything to back them up. I quit his Telegram chat after he said, "Ah, I know why dCS DACs sound so soft! They have high 3rd order distortion." That's pure nonsense. While listening to music at 85dB, -130dB third order distortion is at -45dB. -45dB is the loudness of the kitchen water pipelines in your neighbor's apartment two floors away.

But this is the price one can pay if you make such subjective claims without having anything to back up without a substance.

Is Golden the victim here? Definitely. People should be able to make their own subjective claims about audio products without being afraid of the consequences. You may disagree with me here. That's another debate.
Is dCs overreacting to the situation? Yes.
am I in Golden's side? Yes, because I do not think he has bad intentions.

However, the way I see it, this is another 'play stupid games, win stupid prizes' kind of situation. Good luck to him. One last note: He is not always negative dCs and I do not think he has an agenda against them. I think he tends to believe what his perception is telling him, too much.

View attachment 381127
This is really extremely cringey. "Slammy" and "polite" DACs!
 
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I am also concerned about the lawyer that went through with this. Surely they would remind them that waiting 2 years to make a case against then little known reviewer would not remotely pass the small test of it damaging their business. I know my attorneys would tell me this if got that far.
I doubt they've seriously evaluated the technical merits of their case. They'd basically have to procure an expert witness to do so. They are taking a punt, just like Barbara Streisand.
 
Response from dCS:


Torben

well, that was fast...

1721073048848.png
 
They have a problem, like Meitner. They have developed some technology many years ago and they are somehow forced to continue to use it, because it is the "proprietary Ring DAC" thing that sells. Even though it is not a different technology than what others are doing (delta-sigma modulation to 5 bits, then thermometer encoding with load balancing) they have to sell it a such, and write some babble to persuade the customer that they are still better (not!) and are unique (not even that!). If they started doing a ESS9028/ESS9038/9 based DAC they would lose their customer base. And their products are also expensive to manufacture in the small quantities they need, so they meaninglessly "upgrade" component quality further increasing their costs, on top or marketing and advertisement in magazines that agree not to speak ill (sounds like bribing but I am not claiming that of course), inventory, after sales services and so on.

The question is, if they wanted, would they be able to design something to match the Ideon Absolute DAC? Or a Topping D90* + A90 combo?
This is the same product/market strategy that Kodak used to go bankrupt after more than 100 years of dominance. Protect the key technology (sliver halide film - in Kodak's case) no matter if other technologies are surpassing it (digital photography), use legal means, and deny the truth of the situation. Get every last dollar out of the product, and that is what Kodak got. dCS is using the same playbook.
 
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