I use Spotify a lot, mostly adding whole albums to my music library (a very useful function of LMS) but if there's any album I would be upset if it disappeared, I then buy the CD. As for Tiktok, I thought that was a platform for people to post themselves dancing? A bit like YouTube for those with an even shorter attention span.
S.
That's as it was, but it's like any other social media app now, lots of shorts on any subject under the sun, including all those diet videos, weird challenges, actual real information and a bit of everything else. Including lots of official release videos for music, and so on. The way the app is structured, it deals with a lot of copyright and so on just like YouTube does.
But yes, there are the dance videos and so on. If the music is pulled, so is a lot of content including a lot of those dance videos, and a lot of other stuff including videos using library music and "free" music that links back to Universal. Maybe 20% of the entire contents of TikTok would go in the event of a ban.
It also does affect other platforms. For example, since you can't make a playlist on TikTok, someone who finds new music there will then stream it on Spotify/Apple/Amazon (I expect little crossover to the smaller services) which leads to further exposure if enough people find it.
And at the end of the day, it does demonstrate that one of the majors can put any streaming service out of business. I presume Apple and Spotify have decent lawyers who could fight such a thing, but copyright and ownership are copyright and ownership.