Anecdote: Back in the mid-1990s, I invented the modern synthetic wine cork. As part of our market research, I knew better than to ask, "What do you think of plastic corks?" but instead asked, "Are corks and cork taint a problem for you?"I am ashamed to be an European citizen seeing this. Sorry rest of the world. My god my wife has a French car is it really that bad with French products.
American winemakers: "It's a huge problem, we have about a 5% failure rate!"
French winemakers: "It's no big deal, maybe 5% failure rate. And it's not our problem, it's the customers' problem."