I don't think it's an "Alcoholics Anonymous" vibe, I think it's more of a James Ramey vibe and/or a Myth Busters vibe.
I know I, for one, am ultra hostile to the assertion that there is something happening in the way that particular audio products do their job that is simultaneously dramatically better than other products and unmeasurable and/or unquantifiable. To me that prompts a whole host of questions ranging from, "If the product is doing something that a host of the best scientific and engineering minds in companies like Phillips, Sony, Harman, Kef, et al weren't able to discover, develop and exploit, how did this particular product producer happen upon it?" And.... "Did this developer use any sort of measures which currently elude everyone else? If so, what are those measures, and does there exist any scientific literature confirming they have validity in determining the quality of audio reproduction? And if such measures exist, why isn't the person marketing the product, also promulgating how his product measures vis-a-vis his competitors product(s) using those measurements to validate its superiority? And if no such measures exist or were used in the product development, are we expected spend thousands on the basis of "testimony" and or (even worse) the belief that there exists some effect without a cause?
That's when we get into what Carl Sagan described as a "Demon Haunted World," and I have no patience with or sympathy for that world view whenever, wherever, or however it manifests itself. Especially in High End Audio.