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Truth in (audio) advertising - long gone

Don Hills

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Someone posted a link to a 1978 edition of Wireless World, in the Intermodulation thread. An advertisement caught my eye:

"If QUAD amplifiers are so perfect, why does it still sound better in the concert hall?
In real life, the sounds from all the instruments and sometimes parts thereof are independently radiated and so are not `phase locked' together nor are they subjected to common eigentones.
These mutually incoherent wavefronts are subjected to tiny but important reflections at the pinna and finally end up as just two channels representing the pressure at the two ear drums. It is not possible to achieve this transfer accurately by means of loud -speakers or headphones however good these components may be.
Nevertheless with good amplifiers and loudspeakers (and on those occasions when the people at the recording and transmitting end get it right) a musical experience can be achieved which is extremely satisfying and one of the greatest pleasures of our time."
 

NorthSky

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JJB70

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That advert hails from the years when hi-fi was evolving into what we now understand by high end hi-fi and as subjectivism in magazines really took off and formed a symbiotic relationship between reviewers, the media and hi-fi manufacturers. Or as I might otherwise say, the era when truth and reality were left behind by much of the hobby.
 

NorthSky

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Today we are advancing in both directions.
The divide is wider between the truth and the lie.
The art of the lie.

What is wrong and what is right, is there a difference?
If we have a conscience, yes. If we have no conscience, no.

* Where is that link, I always end up with Galileo.
https://en.m.wikipedia.org/wiki/Galileo_Galilei
 
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Don Hills

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